Stationery
El Dibujo Publicitario
La publicidad nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalmente a su calidad, ya que un producto que no cumpla las expectativas de su comprador, en cuanto a servicios y prestaciones, no será adquirido por segunda vez. No obstante, la clave para que ese producto sea conocido por unos consumidores concretos reside en una estudiada e impecable campaña publicitaria ideada, creada y planificada por una agencia, pero llevada a término casi siempre por un dibujante publicitario.
Independientemente de que el soporte final de la imagen de una marca sea fotográfico o se transmita por medio de personajes reales, su embrión, los bocetos previos y el modo en que la idea será presentada por la agencia al cliente será mediante un dibujo.
En este libro se muestra cómo realizar y presentar dichos dibujos, basándose en los distintos medios y estrategias con los que la publicidad cuenta actualmente para lanzar sus campañas.
Dibujo de Anatomía Artística
La figura humana sigue siendo hoy en día el centro, explícito o implícito, de toda la creación plástica. La anatomía artística constituye, por lo tanto, una disciplina ineludible para todos los artistas que quieran enfrentarse con la figura: aunque no es posible construir un dibujo hermoso sólo con nociones anatómicas, éstas tienen que hallarse presentes en la memoria porque, en último término, son la única garantía de corrección.
Este libro expone de manera clara y rigurosa las nociones y pautas necesarias para conseguir una representación correcta de la figura desnuda. En él, el lector verá de inmediato aplicados en la práctica los distintos factores de la anatomía, ejemplificados en multitud de obras artísticas. Éstas son el mejor testimonio de cómo el arte puede nutrirse provechosamente de la ciencia anatómica.
Still Life Drawing
Of all the artistic genres, the still life is the one that gives the fullest measure of the ingenuity and plastic imagination of a creator. Not only the work but also the theme is the artist's creation. Still life becomes, in expert hands, something full of life, intensified by a creativity that knows how to turn the simplest objects into truly expressive signs full of meaning. However, this is only possible when you have a solid knowledge of the basic fundamentals of drawing. This work deals with these fundamentals and many other aspects: from the rudiments of drawing simple objects to the most sophisticated finishes of a drawing, the reader will find in it plenty of inspiration to develop their own work.
Glass
This book deals with glass working techniques in the oven, presented in a didactic and appropriate manner for people interested in this specialty from a practical perspective. In its pages it is taught, after a brief review of its history, the nature of glass and its behavior, the materials and tools used and the processes that should be known before beginning the working techniques in the kiln, explained with its baking cycles. In the last chapter, as an example, the making of various objects with different techniques is shown step by step.
Human figure drawing
The relevance acquired by the drawing of the human figure throughout history has been reason enough to attract the interest of the artist. The human figure continues to be today, surely, the central chapter in the teaching of drawing. This book shows how to draw the human figure easily, how to organize and simplify what you see to obtain understandable results. All of this explained through numerous images and diagrams accompanied by practical demonstrations, professional tips and tricks, analysis of the works and step-by-step exercises. A complete manual that encourages novice illustrators to take their first steps in drawing the human figure.
drawing notes
Notes are the fastest and most spontaneous way to capture a model from a few main, bold lines. They also constitute an interesting testing ground to acquire greater mastery in the line, practice with different compositions, develop techniques, interpretations and daring deformations. It is very useful for acquiring a skill in drawing, sharpening our observation, enlivening walks in nature or creating an attractive travel notebook. The key to success lies in learning to structure and synthesize information to obtain effective results. This work provides sufficient tools to fit, outline and succinctly represent a real model. This process is explained through numerous images and notes accompanied by practical demonstrations, tips, professional tricks and short step-by-step exercises.
wood carving
This book covers the fundamental processes of wood carving, both direct carving and reproduction from a model. Explained with rigor and clarity, the theoretical principles and praxis of this art are shown. In this sense, new features are provided such as the medina method of enlargement, apart from other reproduction systems such as scoring points, explained in detail. The work, however, essentially offers the practical aspect of wood carving, exposing in eleven step-by-step exercises the complete creation process, from the project to the finished work, establishing a sequence to progress in the most important aspects of this artistic discipline.
El gran libro de la figura humana
La representación del cuerpo humano es uno de los géneros artísticos más estimulantes y fascinantes, pero también uno de los más difíciles de resolver. Supone un reto mayor que el resto de temas porque las proporciones y la coordinación de las formas requieren gran atención por parte del artista, así como precisión y rigor en su representación.
Para muchos artistas profesionales y aficionados al arte, constituye el punto de partida de sus estudios, ya que si se es capaz de representar la figura humana de una manera armónica, proporcionada y bella, se puede pintar todo lo que uno se proponga con éxito.
En este libro, se ofrecen las bases de dibujo necesarias para abordar el tema de la figura y para desarrollar cromáticamente la pintura.
The art of makeup
The art of makeup offers all the essential knowledge to apply makeup just as an expert makeup artist would do. It shows and explains the proper use of the entire universe of tools designed for facial care, as well as the use of all products associated with color cosmetics.
This manual also includes an analysis of the different face typologies, depending on their shape and proportion, and proposes alternatives to enhance or balance each of them. To facilitate learning, and make it more visual and enjoyable, the book has a large number of photographs that show various makeup processes step by step, from the most natural to the most sophisticated, depending on the occasion for which it is done. It includes 11 tutorial videos that explain in detail the basic techniques to do good makeup.
Light and shadow drawing
Shading is the most used resource in drawing manuals, and one of the ones that requires the most learning time. The placement of shadows is not an arbitrary matter, but rather responds to systematic rules that determine their position, shape, extension and density. This work exposes several procedures to rationalize shading and get the most out of its representation. It studies how shadows are drawn, what the most common methods are, their correct relationship with light, and how to represent volumes with basic chiaroscuro techniques to achieve the desired three-dimensionality and depth effect. In short, it is a very complete compendium that tells novice artists how to correctly solve any shading variant, based on exercises and steps by step that serve as inspiration and encourage them to put into practice all the techniques described.
Aula de Botánica
Los artistas botánicos poseen un estatus único: pueden capturar imágenes de plantas y mostrárselas al mundo, «desbloqueando» la ciencia para aquellas personas que no pertenecen al ámbito científico, y seduciéndolas con unas imágenes bellas, dibujadas y pintadas por manos muy hábiles.
En este libro, Isik Güner, reconocida artista botánica, comparte contigo su experiencia de contemplar especies silvestres de todo el mundo, y también su particular manera de investigar y de componer ilustraciones de especímenes vivos. Esperamos que te sirva de guía en tu propio viaje y te inspire para que salgas a buscar algunas muestras de plantas y pongas a punto tus pinceles.
Engraving
This book is a compendium of relief and intaglio engraving techniques, including additive techniques. After an initial chapter on the history of engraving, the difference between engraving and print is clarified, and the terms of printing, artist's signature, expert opinion and certification are developed, as well as the conservation of these fragile works on paper. The various techniques for engraving and stamping matrices are then broadly described. All of them topics of great interest both for those who are new to engraving, as well as for artists, art historians, collectors, gallery owners, restorers and, in general, for those interested in the universe of engraving.